RANAS behavior change techniques in a handwashing film

As you know, a film is only one of several communication channels that delivers BCTs to the target population. Our example shows the promotion of handwashing in peri-urban Dakar, Senegal. We show in detail the relation of BCTs to the targeted behavioral factors and the specific dialogues, facial and bodily expressions, and actions of the performers.

Handwashing film from Dakar, Senegal